Terms of Service

Last updated: 11 May 2026 (records-with-AI launch: Farm Notebook now covers uploaded farming documents in addition to conversation facts; §10 expanded with upload limits, file size cap, accepted file types, AI extraction quality disclaimer, and verification workflow; pause semantic clarified across all four behaviours; records export schema referenced. Earlier: minimum age raised to 18 following Apple age-rating system change.)

Welcome to FarmAsk. These Terms of Service ("Terms") govern your use of the FarmAsk mobile application ("App," "Service," or "Platform"). By creating an account and using FarmAsk, you agree to these Terms.

1. About FarmAsk

FarmAsk is a farming advice platform that uses artificial intelligence to provide personalized guidance to farmers and agricultural professionals. The platform delivers practical farming guidance via a mobile app.

What We Provide

• AI-generated farming advice and guidance
• Personalized responses based on your farm profile
• Text, voice, and photo messaging capabilities
• Conversation history and farm profile management
• Optional Farm Notebook feature to personalize advice — remembers facts from your conversations and accepts uploaded farming documents (soil tests, field lists, scheme agreements, vet plans, invoices, and similar records) for AI to read and reference

2. Eligibility and Age Attestation

You must be at least 18 years old to use FarmAsk. At onboarding you will be asked to affirmatively confirm you are 18 or older. Ticking this confirmation is a contractual representation. By ticking it you confirm that:

• You are 18 years or older
• You have the legal capacity to enter into these Terms
• All information you provide is accurate and truthful

Providing a false age confirmation is a violation of these Terms and grounds for immediate account termination. If we become aware that a user is under 18, we will delete the account and all associated data. We do not collect or store your date of birth — only a timestamp proving that you gave the age confirmation.

3. Account Registration

Creating an Account

You can register using:

• Email and password
• Apple Sign In

Your Responsibilities

• Keep your login credentials secure
• Notify us immediately if your account is compromised
• You are responsible for all activity under your account
• Do not share your account with others
• Provide accurate and up-to-date information

Account Termination

We reserve the right to suspend or terminate accounts that:

• Violate these Terms
• Engage in abusive or fraudulent behavior
• Misuse the Service or attempt to circumvent usage limits

4. Subscription Plans & Pricing

5. Free Trial Terms

Both Pro subscription plans include a 7-day free trial for new subscribers.

• Full access to all Pro features during trial
• Unlimited messages during the trial period
• Your subscription will automatically begin at the end of the trial period unless you cancel at least 24 hours before the trial ends
• You can only use the free trial once per account

Cancelling Your Trial

To cancel your trial or subscription at any time:

1. Go to Settings on your iOS device
2. Tap your name → Subscriptions
3. Find FarmAsk and tap Cancel Subscription

If you cancel during the trial, you won't be charged.

6. Auto-Renewal & Cancellation

Automatic Renewal

Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current billing period.

• Monthly subscriptions: You will be charged £20 each month
• Annual subscriptions: You will be charged £214.99 each year
• Free trials: Automatically convert to paid subscriptions unless cancelled before the trial ends

How to Cancel

1. iOS Settings → Apple ID → Subscriptions
2. Find FarmAsk
3. Tap Cancel Subscription

Important: Cancellation takes effect at the end of the current billing period — you retain access until then.

Refunds

Refunds are handled through Apple's support rather than through FarmAsk directly:

• Visit reportaproblem.apple.com
• Sign in with your Apple ID
• Request a refund for FarmAsk

We cannot process refunds directly as all payments are managed by Apple.

7. Usage Limits & Fair Use

Free Plan Limits

• 5 text messages per 24-hour period (resets at midnight)
• 5 photos per calendar month (resets on the 1st of each month)
• 5 voice notes per calendar month (resets on the 1st of each month)
• Conversation history is saved
• Exceeding any of these limits requires upgrading to Pro

Fair Use Policy

Even with unlimited Pro access, we reserve the right to limit usage that:

• Appears automated or bot-driven
• Violates our acceptable use policy
• Puts excessive strain on our systems
• Is used for commercial resale or redistribution

8. Acceptable Use Policy

You May

• Ask farming-related questions
• Share photos of crops, livestock, or farm equipment
• Use voice notes for convenience
• Save and review your conversation history

You May Not

• Use the Service for any illegal purpose
• Attempt to reverse-engineer or hack the Service
• Share inappropriate, offensive, or harmful content
• Impersonate others or provide false information
• Circumvent usage limits or restrictions
• Use the Service to generate content for resale
• Abuse, harass, or threaten others
• Share another person's private information without consent

Violations may result in immediate account termination without refund.

9. AI-Generated Content

Nature of AI Advice

All farming advice is generated by artificial intelligence and should be used as guidance only, not professional advice.

Important Disclaimers

• Not Professional Advice: AI responses are not a substitute for professional agricultural, veterinary, legal, or financial advice
• No Guarantees: We do not guarantee the accuracy, completeness, or reliability of AI-generated advice
• Use Your Judgment: Always apply your own knowledge, experience, and judgment
• Regional Variations: Advice may not account for all local regulations or conditions
• Verify Critical Decisions: Consult qualified professionals for important decisions

Any price, margin, or financial information provided by FarmAsk is for informational purposes only and does not constitute financial advice. Always consult a qualified financial advisor before making business decisions.

Your Responsibility

You are solely responsible for:

• How you use the information provided
• Verifying advice with qualified professionals when needed
• Complying with local laws and regulations
• Any outcomes resulting from following AI advice

10. Farm Notebook Feature

What It Is

Farm Notebook is an optional, opt-in feature that helps the AI give you more useful advice by remembering things about your farm. It covers two kinds of data:

• Facts from chat — short factual statements pulled out of your conversations (e.g. livestock numbers, crop types, field sizes, equipment, soil characteristics).
• Documents you upload — farming records you attach to the app (soil tests, field lists, cropping reports, spray plans, scheme agreements, vet plans, forage analyses, farm maps, invoices). AI reads each document and pulls out structured information (field names and areas, crop types, soil values, dates, scheme details) plus a short summary you can search. The AI uses this information to ground its later answers in your actual farm.

How It Works

• OFF by default — you must enable it from Settings before any facts are extracted or any documents can be uploaded
• Each fact and each document is linked to your account and is personal data — never sold, never shared outside the sub-processors needed to generate your advice
• Used only to personalize your future advice

Accepted File Types and Upload Limits

• Accepted file types: photos (JPEG, PNG, WebP, HEIC), PDF, Word documents, Excel spreadsheets, plain text, and CSV
• Maximum file size: 25 MB per file
• Free plan: up to 3 documents in total over the lifetime of your account
• Pro plan: up to 50 documents per day (rolling), as a fair-use cap. In normal use this is invisible.

Files outside the accepted list or above the size cap will be rejected before any data is stored.

AI Extraction — Quality and Verification

Your Control

• Turn Farm Notebook on or off at any time from Settings
• View every fact and every uploaded document, edit your notes, mark documents verified, and answer clarifying questions the AI raised
• Delete any single fact or document, or delete all Farm Notebook data at once
• Download every document and its extracted data as JSON at any time — see the records export schema for the format

When Farm Notebook is Turned OFF

The toggle is an active consent control across four behaviours:

• Uploading a new document is paused. The upload endpoint refuses new documents with a clear "Farm Notebook is paused" message. No file is stored, no AI processing runs, no count is consumed against your free-tier or Pro daily limit.
• Editing an existing document is paused. Adding notes, marking verified, and answering clarifying questions are paused, because each of those triggers AI to regenerate the prose summary — active processing of your data.
• Adding new facts or editing existing facts is paused. Both manual additions in Settings and AI extraction of new facts from your chats are paused.
• The AI stops using your Farm Notebook data. The "Farm Notebook context" attached to your chat questions is suppressed. Answers go back to using your farm profile alone.

What stays available when off:

• Reading is always available. You can view your stored facts, documents, AI summary, and field index, and you can download the records export. Pausing processing does not pause your right of access.
• Deletion is always available. You can delete a single document, a single fact, all Farm Notebook data, or your whole account, regardless of the toggle state. Your right to remove data is a separate right that we never gate behind the consent toggle.

Turning Farm Notebook back on resumes processing immediately. Your existing data is back in scope for the AI on the next chat — you do not need to re-upload or re-extract anything.

Data Retention

• Active facts and documents are kept until you delete them or your account
• Deleted documents are hidden from the app immediately and permanently purged within 30 days (file plus structured extraction)
• Deleting your account removes every fact and every document, with the 30-day purge sweep as a safety backstop

See our Privacy Policy — especially the Farm Notebook and Data Storage and Retention sections — for full detail on processing, sub-processors, retention, and your statutory rights.

11. Anonymous Farming Intelligence (Optional, Opt-In)

FarmAsk has an optional feature that collects anonymised, aggregated data about farming conditions discussed in conversations — for example, regional disease pressure, pest reports, market prices, or weather damage.

When enabled:

• Reports are stripped of all personal, financial, and identifying information at extraction time
• Only country and region (at county or state level) are recorded
• Reports are aggregated — individual reports are not surfaced
• A one-way hash prevents duplicate counting and is deleted after 7 days
• Data cannot be linked back to you or your farm

Examples of data collected:

• "5 reports of wheat rust in South East England this week"
• "Slug damage increasing in East Anglia"
• "Frost damage reported in North Yorkshire"

By turning on this feature you acknowledge that anonymised, non-identifiable data about farming conditions may be extracted from your conversations and used for multiple purposes:

• Improving FarmAsk's advice quality and regional insight features for all users
• Publishing aggregated trend reports to benefit the wider farming community (blog posts, newsletters, in-app trend features)
• Sharing or licensing aggregated datasets with research institutions, universities, and government agricultural bodies (APHA, Defra, AHDB, USDA, Rothamsted, etc.) for research, policy development, and disease surveillance
• Licensing aggregated datasets to commercial partners — including agricultural input companies, insurers, and research-focused businesses — under appropriate contractual terms. Commercial licensing supports FarmAsk's continued development and may become a source of revenue for the service.

All external sharing and licensing is subject to strict aggregation thresholds (minimum 5 reports per country and topic, or 10 per region), statistical disclosure control, and county-or-broader geographic resolution. No commercial partner ever receives row-level data, personal data, or information that could identify you or your farm. See the Privacy Policy §6 "Data Sharing and Licensing" for full detail.

Daily detail is stored for 12 months then summarised into yearly trends. Yearly summaries are kept indefinitely to identify long-term patterns (e.g. recurring seasonal disease outbreaks). No personal data is retained at any stage.

Important — what cannot be undone: because anonymous intelligence reports contain no user identifier of any kind, we cannot retroactively identify or remove reports extracted while the feature was enabled. Disabling the feature stops future extraction but does not (and cannot) delete previously-extracted reports. That is inherent to the anonymisation model. If that trade-off isn't right for you, leave the feature off.

12. Reporting Problematic AI Content

If you believe an AI response is harmful, inaccurate, offensive, dangerous, or violates your or another person's privacy, you can report it directly from the chat screen. Tap the menu on any AI message and choose "Report this response", then select a reason and (optionally) add details.

We aim to review all reports within 24 hours. Depending on severity, we may:

• Adjust the underlying system prompt
• Contact you for more information
• Remove or hide the offending response
• Update our moderation rules
• In rare cases, escalate to the relevant authority

Repeated bad-faith or abusive reporting (for example spamming the reporting system) may result in account suspension. We maintain an audit trail of reports as part of our Apple App Store content moderation obligations.

13. Notifiable Animal Disease and Statutory Reporting

FarmAsk includes a safety feature for notifiable animal disease. When you describe symptoms that could indicate a disease on your country's notifiable list (including but not limited to foot-and-mouth disease, BSE, bluetongue, African swine fever, avian influenza, anthrax, bovine tuberculosis, brucellosis, and Newcastle disease), the AI is instructed to place a prominent warning at the top of its response and direct you to the statutory veterinary authority for your jurisdiction:

• England: Animal and Plant Health Agency (APHA) — 03000 200 301
• Scotland: APHA Scotland field services — 03000 200 301
• Wales: APHA Wales — 0300 303 8268
• Northern Ireland: DAERA — 0300 200 7840
• Republic of Ireland: DAFM — local Regional Veterinary Office
• United States: USDA APHIS — 1-866-536-7593, or your State Veterinarian
• Canada: CFIA — nearest CFIA district office
• Australia: Emergency Animal Disease Watch Hotline — 1800 675 888
• New Zealand: MPI — 0800 80 99 66
• Any other country: your national veterinary authority or OIE-WOAH delegate

Your legal duty

In most jurisdictions you have a legal duty to report suspected notifiable disease to the statutory authority. Suspicion alone triggers this duty — you do not need a confirmed diagnosis. Failure to report is a criminal offence in many jurisdictions, including the UK (under the Animal Health Act 1981 and the Specified Diseases (Notification) Order 2008).

FarmAsk is not a substitute

FarmAsk is not a substitute for statutory notification. A vet referral alone is not a substitute either. Even if you have contacted a vet, you or your vet must make the statutory notification. We include the warnings as a safety net, not as legal advice.

14. Intellectual Property

Our Rights

FarmAsk, including all content, features, and functionality, is owned by us and protected by copyright, trademark, and other intellectual property laws.

Your Rights

You retain ownership of:

• Questions and messages you send
• Photos you upload
• Information you provide

AI Responses

AI-generated responses are provided for your personal use. You may not:

• Republish or redistribute AI responses commercially
• Claim AI responses as your own original work
• Use responses to train competing AI systems

15. Privacy & Data Protection

Your privacy is important to us. Our Privacy Policy explains:

• What data we collect
• How we use your information
• Your rights and controls
• Farm Notebook data practices (facts and documents)

Retention summary:

• Photos and voice notes attached to a chat message are automatically deleted after 30 days. The message text, transcription, and AI response stay in your conversation history; only the underlying media file is removed.
• Farm Notebook documents you upload are kept until you delete them or your account, with a 30-day grace period after deletion before permanent purge. Different bucket, different lifecycle from chat-attached photos.
• Farm Notebook facts extracted from chat are kept until you delete them or your account.

You can download a copy of every Farm Notebook document and its AI-extracted data as JSON at any time. The schema is documented at legal.farmask.ai/records-export-schema. See the Privacy Policy for full retention and processing detail.

By using FarmAsk, you agree to our Privacy Policy at legal.farmask.ai/privacy.

16. Service Availability

We strive to keep FarmAsk available 24/7, but we do not guarantee uninterrupted access.

Maintenance

We may temporarily suspend the Service for:

• Scheduled maintenance
• Emergency repairs
• Security updates
• System improvements

We'll provide advance notice when possible.

Service Changes

We reserve the right to:

• Modify or discontinue features
• Update pricing with 30 days' notice for existing subscribers
• Change usage limits with notice
• Improve or change the AI system

17. Limitation of Liability

We Are Not Liable For:

• Farming losses or poor outcomes
• Inaccurate or incomplete AI advice
• Service interruptions or downtime
• Data loss (though we take precautions)
• Third-party actions or content
• Indirect, incidental, or consequential damages

Maximum Liability: Our total liability to you is limited to the amount you paid for FarmAsk in the 12 months before the claim, or £50, whichever is greater.

Nothing in these Terms excludes liability for negligence causing death or personal injury.

18. Warranty Disclaimer

FarmAsk is provided "AS IS" and "AS AVAILABLE" without warranties of any kind, either express or implied, including but not limited to:

• Fitness for a particular purpose
• Accuracy or reliability of advice
• Uninterrupted or error-free operation
• Security of data transmission

19. Indemnification

You agree to indemnify and hold harmless FarmAsk, its owners, employees, and affiliates from any claims, damages, or expenses arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any laws or third-party rights
• Content you submit or share

20. Changes to Terms

We may update these Terms from time to time. When we make material changes:

• We'll update the "Last Updated" date
• We'll notify you through the App or via email
• Continued use after changes means you accept the new Terms

21. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes will be resolved in the courts of England and Wales.

22. Dispute Resolution

Contact Us First

If you have a concern, please contact us at support@farmask.ai. We'll do our best to resolve the issue.

Arbitration

For disputes that cannot be resolved informally, you agree to binding arbitration in accordance with the laws of England and Wales.

Class Action Waiver

You agree to resolve disputes individually, not as part of a class action or representative proceeding.

23. Account Deletion & Data Removal

How to Delete Your Account

You can permanently delete your account anytime:

1. Open FarmAsk
2. Go to Settings
3. Scroll to Account section
4. Tap "Delete Account"
5. Confirm deletion (requires two confirmations)

What Gets Deleted

When you delete your account, we permanently remove:

• Your account and profile (including the age-attestation timestamp)
• All conversations and messages
• All Farm Notebook facts
• All Farm Notebook documents (original files plus AI-extracted data and the prose summary)
• Your farm profile data
• Content reports you filed
• Cached data and rate-limit counters

We also make a best-effort request to RevenueCat to delete your subscriber record. All personal data in our own database is permanently deleted within 30 days of your deletion request — most of it within seconds.

What Cannot Be Deleted

• Anonymous intelligence reports extracted while the opt-in feature was enabled — these contain no user identifier and therefore cannot be traced back to your account in order to delete them. This is by design and is the basis on which that data is anonymous under GDPR.
• Yearly aggregated intelligence summaries, for the same reason.
• Third-party logs (short-term Sentry error records, RevenueCat purchase history, Apple billing records) are subject to those providers' retention policies, typically 30–90 days.

Important: Deleting your account does not cancel your subscription. You must cancel separately through iOS Settings → Apple ID → Subscriptions.

24. Third-Party Services

FarmAsk integrates with a number of third-party sub-processors. The full list and what each one receives is documented in our Privacy Policy.

Apple App Store & In-App Purchases

• Subscriptions are processed through Apple
• Apple's Terms of Service apply to purchases
• Refunds are handled through Apple, not FarmAsk

AI Service Providers

• Anthropic (Claude) — generates farming advice, analyses photos in chat, extracts structured information from Farm Notebook documents (soil tests, field lists, etc.) and generates the Farm Notebook prose summary, extracts conversation facts (when Farm Notebook is enabled), and extracts anonymous farming intelligence (when that opt-in feature is enabled)
• OpenAI (Whisper) — transcribes voice notes
• Under our commercial agreements with both providers, your prompts, document content, and responses are not used to train their models

RevenueCat

• Manages subscription state and syncs with Apple
• Processes limited subscription data

Infrastructure and Support Services

• Supabase — database and authentication hosting (EU Frankfurt)
• Brevo — transactional email for password reset
• Sentry — error and performance tracking (passwords, tokens, and uploaded media are scrubbed before transmission)

25. Export Controls

You may not use FarmAsk in any country subject to UK or international export restrictions or embargoes.

26. Severability

If any provision of these Terms is found unenforceable, the remaining provisions will continue in full effect.

27. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and FarmAsk.

28. Contact Us

Email: support@farmask.ai

We aim to respond within 48 hours.

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By using FarmAsk, you agree to these Terms of Service and our Privacy Policy.